We have seen some organizations operating at a global scale, with an outstanding participation in the Brazilian marketplace. Many of them are facing the challenge of building strategies for local businesses, in line with the company world guidelines, without overlooking the creativeness, speediness and flexibility resulting from the opportunities and peculiarities of Brazil’s business arena.

Our approach makes this task easier, since executives from the local operation are prompted to think in an independent and creative way when it comes to discovering and identifying new business hypotheses. Later, at the stage of selecting the most suitable strategies for local businesses, the executives are prompted to consider the interests, circumstances and contexts of world business and to take into account the guidelines set up by the world organization, where they can, and also should influence their formulation at a global scale.