This is more like a videogame where each move takes place very quickly and demanding instant and interactive responses with rivals and strategic partners, with quick movements of the resources being at stake.

In order to get ourselves positioned within the context of the transformations we are witnessing nowadays and facing the true challenges of competitiveness, we may notice that this view leads us to face the strategic positioning of companies, not just as a chess game, where we occupy places in a chessboard waiting to the rival’s next move to proceed with our move.