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company with a long-lasting existence in its business segment has an
operating strategy that may be explicit or not. What may be assessed in most cases is that there is no actual difficulty in setting up a course of action and selecting priorities for a company operation. Every executives either intuitively or objectively have their own judgment on the business they run, the threats and opportunities as well as the actual capabilities of their company to face challenges. However, making ready the whole organization to move around a core idea, a common challenge, use to be a rather complex task, which is not always successfully carried out in a proper way. Our methodic approach and actual experience in such challenges allow us building up and putting into practice a well defined Corporate Strategy. The Strategic Management Cycles we develop are, therefore, the right response to the challenge of:
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